Optimizing Wordpress On Page SEO For Search Engine Marketing

If you use wordpress you need to know how to properly set up your on page SEO for search engine marketing. Wordpress is pretty search engine friendly right out of the box but there are a few changes you will want to make to get it indexed faster and more often. One of the changes, if not done, could keep your site from getting indexed all together. Here are a few things you can do:

Once you have wordpress installed and set up, the first change you will want to make is to your permalinks. Go to the settings menu and click on permalinks. Use a custom permalink structure with only the post name. This will give you a link structure for your posts and pages that is just your domain with the post or page name after it. No dates or post numbers, the post or page name should contain the main keywords you are trying to get that page to rank for so this is all you want in the URL.

The next change you will need to make is to install the All In One SEO Plugin. This free wordpress plugin will make sure the search engines pick up exactly what you want on every page. You simply fill in the boxes on your editor when you are creating a new post or page and the plugin will override the default wordpress setup with the custom info you entered, ensuring you are always showing the search engines exactly what you want to show them.

Then, you will want to install recent posts and recent comments plugins. This will put your most recent posts and your most recent visitors comments in your sidebar. This is good for on page SEO because it increases the amount of dynamic content you have on your home page giving search engines more stuff to snack on, but it also improves your linking structure because your home page is now linking to more pages within your site and other relevant sites.

Here’s the big one, miss this and you may never get your blog indexed in the search engines! In settings/privacy in your admin panel make sure the option to make your blog visible to everyone is checked. Without this checked, the search engines cannot index your site. Wordpress started making the “block search engines” box checked by default in later versions so you need to make sure that this setting is correct.

There are many more ways you can optimize Wordpress on page SEO for search engine marketing but these few steps are a great start to getting your blog indexed high in the search engines.

Thanks for reading!! Leave me a comment below and let me know your favorite on page SEO technique.

3 Things Your Webpage Must Have For Proper SEO

In order to beat your competition, your webpage must have certain things done properly. Here are 3 things you must do to make sure your webpage is properly SEO’d.

You must have your main keywords you intend that page to rank for in the title tag. The title tag is what controls the text at the top of the browser and the browser tab for the webpage you are viewing. Just go to any webpage and look at the browser tab and the top frame of the browser and you will see the text I am talking about. You must have your main keywords at least once in that area. Don’t just list your keywords though, make up a nice human readable description for the webpage where the keywords appear in the first few words of it.

The next thing you must do is have your chosen keywords in the H1 tags. This is usually your page heading, title, or attention getting statement. The text that appears in the H1 tags is usually at the top and it is usually a larger font than the rest of the page. H1 tags can also be for your subheadings, however, they are usually put into H2 tags which should contain a keyword or keywords related to your main keywords.

The next is to have your main keywords listed several times in your page content. You want to have your main keywords listed in the first sentence or two of your page as well as throughout the rest of the page. This is because some search engines will pick up the first paragraph of the page instead of what is in the meta tags. The object is to give the search engines as much yummy stuff to munch on as possible, but don’t overdo it. If your keyword density is too high it will look like “keyword stuffing” and search engines don’t like that because it looks unnatural. Just make sure your main keywords are listed a few times and some related keywords are listed a few times throughout the page. How many times your keywords should be listed depends on the amount of text on your page. We will get further into keyword density in another post.

This is certainly not everything you should to properly SEO your page but if you just do these 3 things you should have a good portion of your competition beat, depending on your niche and the SEO knowledge of your competition.