I was up early this morning and turned on the “tube” and what did I see? Of
course, the same infomercials I have been seeing for years. You
know those sometimes annoying 30 minute commercials that tell you all
the great stuff about a product and then try to sell it to you?

I’ll admit it, I have been an infomercial junkie for many years. I
don’t normally buy the products they are selling but I always learn
something about marketing when I watch them. So, why should you be
watching infomercials?

You can learn a lot from infomercials. Those products weren’t placed
there by accident. The fact is that there is a starving crowd for
each of those products just waiting to whip out their credit cards
and buy. Whether it be a make money product, or something that
helps you do laundry faster, there are people that desperately want
what that product can do for them.

The next time you see an infomercial on, take a few minutes and
watch it. Think about the crowd they are marketing to, and the
motivations behind buying that product. Think about what would make
you want to rush to the phone and buy. Think about what makes these
people “tick”.

Listen carefully to what they are saying and how they are saying it.
See if you can pick up on some of the “buying triggers” they are
throwing at you. These kind of insights can be very valuable in your
marketing efforts. Those commercials typically use a very successful
formula for selling their products.

They offer an awesome product, at a low price, with
tons of built in value, such as bonus items, 2 for one deals, etc.
and an immediate no questions asked guarantee. They over deliver on
their offer so you will feel like an absolute idiot not to buy their
product, right? Then they go ahead and tell you all the different
ways their product will make your life better.

This is proven marketing and if you listen closely I’ll bet you can
pick something up that will help you in your business. If you only
get one thing that helps you make one sale, it was worth your 30
minutes, right?

A HUGE TIP. A lot of those products have affiliate programs that you
can join and make sales fast. Much of the initial marketing has been
done for you because a ton of people have seen those infomercials.
They are already pre-sold. All you have to do is put the offer in front
of as many eyeballs online as you can through blogs, article marketing,
Squidoo, etc.

A good friend of mine made his first few sales with the Video
Professor products. You know the “how to” computer cd’s that you
just pay shipping for?

Anyway just wanted to share with you a little “aha moment” I had
this morning. I hope it gave you a little inspiration, or at least
some amusement lol. Take care.

Have a productive day!

When most people think of niche marketing they think mostly about niches such as weight loss, dog training, relationships, etc. These are great niches and can be very profitable if worked correctly, but many people seem to overlook one of the biggest niches with a huge earning potential, the internet marketing/make money niche.

I was on a live call a few days ago with Mark Ling of Affilorama and he explained some of the misconceptions about the IM niche and he went through some things you can do to make this a fairly easy niche to make money in.  Here are some of the key things he covered in the call:

One of the biggest misconceptions about the IM niche is that it is too competitive. It is no secret that the IM niche is very competitive, but there is also a much bigger audience in the IM niche than in a lot of other niches. There really is room for you in the IM niche, the demand for make money products and info are constantly on the rise, especially during times of economic downturn. Even though there are a large number of marketers going into the IM niche every day, there are also an exponentially greater number of individuals looking for info to make more money every day so the demand is always much greater than the supply.

Another misconception, “Isn’t it harder to make money in the internet marketing niche?” The truth is that it is neither harder nor easier to make money in the IM niche over other niches, it is simply different. It can be more expensive to do paid advertising, such as PPC, in the IM niche, however, each dollar that you spend in this niche will typically return more profits than in other niches. So even though you may pay more for certain advertising avenues, you should also make more money from your investment.

“Im afraid of starting out in the IM niche, shouldn’t I get my feet wet in other niches first?” The truth is that many newbies to internet marketing hit a home run in this niche their first time out because there are so many rabid buyers waiting to purchase their products and because the traffic typically converts better. The approach in this niche is different than other niches but once you master the IM niche it becomes a no brainer to dominate other niches. If you try to do that backwards it doesn’t work as well.

Go Here For Part 2