Zen And The Art Of Niche Marketing
Some of the principles contained within the Zen belief system pertain closely to niche marketing as well. Don’t worry I’m not getting all esoteric on you here, but there really is some important correlations between the two. The Zen concept of oneness, being at one with everything can be a very powerful lesson for the new niche marketer.
As a niche marketer, it is your job to be inside your visitors heads at all times, to know as much as possible about what they want even when they don’t really know what they want. You have to come up with intelligent looking information and helpful products even when you know nothing about the subject matter. This takes research and a little understanding of your market.
Being one with everything in the marketing sense just means having an understanding of how niche marketing works and a basic understanding of whatever niche you are planning on going in to. You need to immerse yourself, in a sense, in that niche and experience it, as much as possible how your target audience does. Now obviously this does not mean go and divorce your spouse so you can promote a relationship product, or gain a ton of weight to know how your overweight crowd feels, that would just be dumb. The object here is to make our lives and the lives of our visitors better.
Go to the places your target audience visits and try to get in their heads, figure out what makes them tick. The more you know about your visitors, the more your work will appeal to them. Search for forums in your niche and see what problems people are having and try to figure out a way for your marketing to help them solve those problems. A lot of the times the answers are already there in front of you, you just have to try to become one with that crowd while you are there mingling with them.
Put your mind in their place. In your mind try to think about what it would feel like to have their problems, or wants, or needs, or whatever. Think of how it may feel to be overweight, the fatigue, the snickers and stares, the health risks, and the insecurities that come along with it. Think of how it may feel to lose a boyfriend, or have an unruly child or dog, or be in dire financial straights and you will be able to better understand what is going on in their heads. Understanding their mental processes will go a long way in helping you appeal to them in a unique way that not only helps them solve their problem but makes you a nice income at the same time.
Being one with your visitors really is the best way to sell to them. If they feel that you understand them and are genuinely there to help them solve their problems, they will put money in your pocket over and over again as long as you offer quality products and information and they feel you are genuinely there to help them.
